The quick read
Why go
Best for turkey rice and late-night eating in central Chiayi. Chiayi's most visited attraction: 11.93 million visits from January to November 2025 per Tourism Administration data (NOWnews, 2026-02-18)
What to eat
- Turkey rice (ji rou fan)
- Rice-cake soup (guo zai tang)
- Fish head casserole
- Soy milk douhua
- Eel noodles
- Fuzhou pastry (gong fei bing)
Where to find the top stalls
The night market runs along about 400 to 500 m of Wenhua Road, from the Central Fountain roundabout at the north end to Wenhua Park on Chuiyang Road at the south end. Stalls are grouped into clothing, snacks and fruit. Most famous names have street addresses, on Wenhua Road itself or on side streets such as Yanping Street and Zhongzheng Road, so use the house number.
Night-market stalls rarely have their own address. We describe each position only as our dated sources state it. If you cannot see it, show the sign text to a vendor nearby. Stalls move and hours change, so check before a special trip.
Turkey rice and rice-cake soup: Guo Family Rice-Cake Soup and Turkey Rice
Look for the sign
郭家粿仔湯雞肉飯
Where: Wenhua Road No. 148.
Hours: Guides differ: from 12:00 until sold out (TVBS), or 09:00 to 05:00 (Bella, 2022). TVBS (2025) says it keeps long hours into the night.
Search Google Maps for Guo Family Rice-Cake Soup and Turkey Rice, opens in a new tab
Sources: TVBS Supertaste (first published 2019-05-14, page updated 2026-05-28) (2019-05-14) opens in a new tab, Bella.tw (2022-08-26) opens in a new tab, TVBS Supertaste (first published 2025-07-30, page updated 2026-05-28) (2025-07-30) opens in a new tab
Soy milk douhua: A E Douhua
Look for the sign
阿娥豆花
Where: Now at Yanping Street No. 233 (TVBS, updated 2026). A 2022 guide placed its cart at the corner of Wenhua Road and Yanping Street and said it was paused. Also written 阿娥豆漿豆花.
Hours: About 14:00 to 23:00, closed Tuesday (TVBS).
Search Google Maps for A E Douhua, opens in a new tab
Sources: TVBS Supertaste (first published 2023-09-18) (2026-05-28) opens in a new tab, Bella.tw (2022-08-26) opens in a new tab, TVBS Supertaste (first published 2025-07-30, page updated 2026-05-28) (2025-07-30) opens in a new tab
Eel noodles: Luoshan Eel Noodles
Look for the sign
羅山鱔魚麵
Where: Yanping Street No. 270-1, in a lane off the market.
Hours: Tuesday to Sunday 15:00 to 19:00 or until sold out, closed Monday (TVBS).
Search Google Maps for Luoshan Eel Noodles, opens in a new tab
Sources: TVBS Supertaste (first published 2023-09-18) (2026-05-28) opens in a new tab, TVBS Supertaste (first published 2025-07-30, page updated 2026-05-28) (2025-07-30) opens in a new tab
Fish head casserole: Lin Cong Ming Fish Head Casserole
Look for the sign
林聰明沙鍋魚頭
Where: The original shop is at Zhongzheng Road No. 361, just off Wenhua Road. Bella (2022) also lists a branch at Guanghua Road No. 122.
Hours: Guides differ: 11:00 to 21:30, closed Tuesday (TVBS), or 12:00 to 22:00 daily (Bella, 2022).
Search Google Maps for Lin Cong Ming Fish Head Casserole, opens in a new tab
Sources: TVBS Supertaste (first published 2023-09-18) (2026-05-28) opens in a new tab, Bella.tw (2022-08-26) opens in a new tab
Charcoal-grilled dried squid: Kaixin You Grilled Dried Squid
Look for the sign
開心魷碳烤乾魷魚
Where: By the Central Fountain roundabout at the Wenhua Road entrance, in front of the Land Bank, Zhongshan Road No. 309.
Hours: About 17:00 to 23:00, closed Tuesday (TVBS).
Search Google Maps for Kaixin You Grilled Dried Squid, opens in a new tab
Sources: TVBS Supertaste (first published 2023-09-18) (2026-05-28) opens in a new tab
Fuzhou pastry (gong fei bing): Da Lu Mei Gong Fei Bing
Look for the sign
大陸妹共匪餅
Where: Wenhua Road No. 1, at the north end by the fountain.
Hours: Afternoons only, about 14:00 to 18:00 or 18:30.
Search Google Maps for Da Lu Mei Gong Fei Bing, opens in a new tab
Sources: TVBS Supertaste (first published 2023-09-18) (2026-05-28) opens in a new tab, Bella.tw (2022-08-26) opens in a new tab
Getting there
Get directions in Google Maps opens in a new tab
Opens Google Maps with live routes from where you are: public transit first, or switch to walking, taxi or driving.
Address area: Wenhua Road from the Central Fountain roundabout south to Chuiyang Road and Wenhua Park, central Chiayi. The city lists West District; the Taiwan Tourism Administration lists East District.
Chiayi
Type: TRANote: About 875 m away (Taiwan Tourism Administration). No walking time is published.Walking route from this station opens in a new tabBus
Stop: Central Fountain (中央噴水)Note: About 91 m from the market (Taiwan Tourism Administration).Practical details
We have not confirmed rain cover, seating, toilets, payment or parking for this market yet.
Strengths
- Chiayi's most visited attraction: 11.93 million visits from January to November 2025 per Tourism Administration data (NOWnews, 2026-02-18)
- Food from afternoon to late night, with shops and stalls taking turns around the clock (city travel page)
- Several of Chiayi's best-known turkey rice and snack shops are on or just off the road
- Separate clothing, snack and fruit sections
Know before you go
- The road carries traffic by day and is pedestrian only at night (Taiwan Tourism Administration)
- After complaints about litter and rats, the city ran a Clean Street (乾淨一條街) campaign from May 2025 (PTS, 2025-09-07)
- Some well-known names are shops on side streets rather than stalls on Wenhua Road, and some keep daytime hours only